This programme aims to:
- Assist students in developing their English proficiency through the study of and exposure to a wide range of professional communicative contexts, locally and internationally.
- Acquaint students with a basic theoretical understanding of the use of English in Professional Communication, and the impact of globalization on the use of English.
- Cultivate students' ability to analyze the English language, and its use in specific professional and business contexts.
- Develop in students an appreciation for the relationship between communication and culture, bringing an awareness of the roles and rules of language both within and across a range of intercultural and intra-cultural contexts.
- Offer students basic training in the use of English in professional and corporate communication.
- Develop in students the ability to critically evaluative and reflect on language use and build their interpersonal skills for different professional contexts.
Credit distribution
| Core | 3 |
| Electives | 12 |
| Total number of credit units | 15 |
|---|
For students admitted to the Minor with Catalogue Term Semester A 2019/20 and thereafter
Core
| Code | Title | Level | Credits | Syllabus |
|---|---|---|---|---|
| EN3525 | English in Corporate and Professional Communication | B3 | 3 | EN3525.pdf |
Electives
| Code | Title | Level | Credits | Syllabus |
|---|---|---|---|---|
| EN2720 | Persuasive Writing | B2 | 3 | EN2720.pdf |
| EN2837 | Communicating Fashion Culture | B2 | 3 | EN2837.pdf |
| EN3321 | Public Speaking and Presentations in English | B3 | 3 | EN3321.pdf |
| EN3504 | Intercultural Communication | B3 | 3 | EN3504.pdf |
| EN3513 | Promotional Writing in English | B3 | 3 | EN3513.pdf |
| EN3561 | Advertising Copywriting in English | B3 | 3 | EN3561.pdf |
| EN3586 | Workplace Culture and Interaction | B3 | 3 | EN3586.pdf |
| EN3592 | Professional and Corporate Discourse | B3 | 3 | EN3592.pdf |
| EN3596 | English Summer Programme | B3 | 3 | EN3596.pdf |
| EN4166 | Writing and the Modern World | B4 | 3 | EN4166.pdf |
| EN4505 | Intercultural Organizational Communication and Institutional Interaction | B4 | 3 | EN4505.pdf |
| EN4511 | English in Creative and Cultural Professions | B4 | 3 | EN4511.pdf |
| EN4519 | Public Relations Writing in English | B4 | 3 | EN4519.pdf |
| EN4564 | Strategic Business Communication in English | B4 | 3 | EN4564.pdf |
| EN4565 | Negotiation in Professional Contexts | B4 | 3 | EN4565.pdf |
| EN4573 | Language in Law and Crime | B4 | 3 | EN4573.pdf |
| EN4574 | Communication Strategies in Business Projects | B4 | 3 | EN4574.pdf |
- Not all electives can be offered in any one year.
- Any student would like to declare a minor should take at least half of the coursework at the Department. That is 8 out of 15 credit units for a minor. In this connection, coursework exemption or credit transfer should be limited to a maximum of 7.